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Join Australian agricultural identity Lyndsey Douglas in exploration of the Wagyu sector in Australia and around the world. There will be characters, there will be wisdom and there will be Wagyu, delicious Wagyu. Beyond the Marbling is produced by the Australian Wagyu Association and aims to build awareness of the Wagyu industry, its supply chains, its history and its future. In each episode, Lyndsey will engage with the sector’s most prominent experts, breeders, economists and scientists to go beyond the marbling and explain what makes Wagyu the world’s luxury beef.
Episodes
Thursday Jan 30, 2025
Thursday Jan 30, 2025
In this episode, we travel to Ballan, a small town near Melbourne, to meet the Sher family, first-generation farmers who built one of Australia’s most esteemed Wagyu operations. We chat with Jack Sher, the next-generation leader of the world-renowned Sher Wagyu enterprise, to explore the remarkable journey of the Wagyu industry—from its humble beginnings with just five people around a table to the globally celebrated Wagyu Edge Conference. Along the way, we discuss the calculated risks taken by Australia’s early Wagyu pioneers and how they continue to adapt to meet the demands of the 21st-century market.
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